No cash cows – Major products are stars in the BCG matrix and all are market challengers or market followers including yippee noodles. Sunfeast has a range of Digestive biscuits, Glucose biscuits, cookies, premium biscuits and noodles, all of which contribute to a good product length. FMCG - Fast Moving Consumer Goods. PRICE. Sunfeast Dark Fantasy is the story of a brand which started its journey as a sub-brand and later acquired the status of a standalone brand. Anmol Industries is a leading exporters for biscuits, cakes and cookies from India. Good Products – The products in the present segments are good. ITC has presence in multiple industries and is the market leader of the Cigarettes and Tobacco industry. Sunfeast Choco Fills: Its a great choco filled biscuits, which will be a perfect for all those who liked the teast of Cadbury Dairy milk and Munch together. The Sunfeast Open was an annual WTA Tour tennis tournament that was started in Kolkata in 2005. Welcome to Cookie Land, to the world of Unibic, where you always have more! Wikis. Sunfeast Biscuits straddle all segments of the market led by Dark Fantasy at the premium end. 12% growth in 2002(5% earlier) High quality married with exciting innovations has helped drive this category. The event was a Tier III-tournament with a prize money of USD 175,000 and was played on indoors greenset. Within a span of 9 years, Sunfeast has established itself in almost all major categories of biscuits. Products has shelf life of 3 months to 24 months. Fourth largest biscuit brand – In the Indian market, Sunfeast is the fourth largest biscuit brand and is behind Parle, Britannia and Oreo. With that there were smaller brands in various regions. Its choco fill makes the outer crispy layer more attractive and worth for money. However, it is expensive despite it being sold on Amazon. They are a constact threat for Sunfeast. Sunfeast majorly targets the biscuits and snacks market. The Sunfeast Open was an annual WTA Tour tennis tournament that was started in Kolkata in 2005. It has several products which are famous such as Yippee noodles as well as Sunfeast dark fantasy biscuits. Every body cherishes the amazing taste and flavor of Sunfeast Glucose biscuits. ITC, an Indian conglomerate based out of Kolkata was the primary sponsor of the event. Building brand drivers – Dark fantasy is an excellent brand driver for the brand as it is differentiated and it can be used to promote the brand. ITC, an Indian congl… BTL push – Sunfeast being a market follower needs to have an excellent BTL presence which is not the case. Dark Fantasy Choco Fills has wowed the Indian consumer with its innovative centre-filled format and high-quality packaging. ITC has many plans to expand its presence in the biscuit market. Your email address will not be published. Sunfeast biscuits is very good quality biscuits . Ltd. (RFPL) has been a dominant player in the baked items and confectionery industry with products ranging from biscuits, cookies, wafers to chocolates, candies and confectionery. The major differentiation is in Premium category biscuits but it needs differentiation in mid tier and mass segment. Sunfeast's Dark Fantasy Chocolate offers delicious dark chocolate between thin & crispy chocolate biscuits. Learn how and when to remove this template message, Budapest (Europe Tennis Center Ladies Open), Budapest (Hungarian Pro Circuit Ladies Open), Pune (NECC-ITF Women's Tennis Championships), Saint Petersburg (St. Petersburg Ladies' Trophy), https://en.wikipedia.org/w/index.php?title=Sunfeast_Open&oldid=964403725, Recurring sporting events established in 2005, Recurring sporting events disestablished in 2008, All Wikipedia articles written in Indian English, Articles lacking sources from August 2017, Creative Commons Attribution-ShareAlike License, This page was last edited on 25 June 2020, at 09:02. ITC Sunfeast ITC forayed into Biscuit segment in July, 2003 Glucose, Marie and Cream Biscuits were launched Sunny is the mascot. With the goodness of glucose, it ensures you stay energetic throughout the day. Get verified listings of sunfeast biscuits dealers, sunfeast biscuits distributors & exporters with product prices. Anmol Industries is a biscuit manufacturer which also manufactures cake and cookie. You can follow me on Facebook. ITC SUNFEAST PROJECT - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. Too much!" December 19, 2018 By Hitesh Bhasin Tagged With: SWOT articles. A good healthy biscuit by Sunfeast. This was the SWOT analysis of Sunfeast. Especially children nowadays I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Brand: Sunfeast – YiPPee Noodles Company: ITC Limited Launch Year: 2010 YiPPee Noodles is a fully owned brand of ITC Limited. Sunfeast foray into Biscuits Major players in biscuits who dominated the industry long back were Parle and Britannia. In 6 years Sunfeast has launched many new varieties and has it launched almost all types of biscuit categories. 5.0 out of 5 stars Healthy Digestive Biscuit. Sunfeast Biscuits straddle all segments of the market led by Dark Fantasy at the premium end. Explore Wikis; Community Central; Start a Wiki; Search This wiki Here is the list of top 10 famous brands of biscuit available in India, More popular brand of biscuits also include Mc Vites, Rose Biscuits, Horlicks Biscuits and Oreo Biscuit. Strengths in the SWOT analysis of Sunfeast, Weaknesses in the SWOT analysis of Sunfeast, Opportunities in the SWOT analysis of Sunfeast, How To Calculate Marginal Cost (with Steps and Formula), How To Write A Reference Letter (with Template), How To Write An Executive Summary (Complete Guide). Using ATL and BTL marketing – ATL marketing for brand retention and BTL marketing for brand push is required especially if it wants to uproot the likes of Britannia Marie or Parle G or Good day from the market. These sunfeast biscuits dealers are delivering products to … Good distribution – The brand comes from the big time FMCG player that is ITC. Besides launching the high premium quality of biscuit range, it has wowed the customers with some innovative and exciting dual cream biscuits that have proven to be a delight for … 4, Rs. ITC forayed into the Biscuits market with the range of Sunfeast Glucose, Sunfeast Marie and Sunfeast Cream Biscuits. CNBC-TV18 learns that it is in the process of categorizing all its biscuits under four big brand umbrellas and aims to almost double the Sunfeast brand to Rs 5000 crores in the next 2-3 years. Maggi comes from the house of Nestle and has a massive distribution. Strong competition in Biscuits – Sunfeast faces strong competition in the biscuits segment from Parle, Britannia, Oreo and regional biscuit manufacturers. Sunfeast biscuits are made in to different types such as milky biscuits dark chocolate and many more . It is a splendid biscuit healthwise although its flavor can be improved. Sunfeast has a range of Digestive biscuits, Glucose biscuits, cookies, premium biscuits and noodles, all of which contribute to a good product length. Very less BTL marketing and Point of purchase branding is observed by Sunfeast. Similarly, in Yippee noodles, it needs to experiment with more recipes which is already being done by Maggi and Chings. Besides this, we check these on a variety of grounds before finally shipping them at the destination of our customers. Producer - Bob and Lola Entertainment Pvt. Get contact details & address of companies engaged in wholesale trade, manufacturing and supplying Sunfeast Biscuits across India. Strong competition in noodles – If the competition in biscuits is tough, the competition in noodles sounds insurmountable. Helpful. Chings has fantastic taste and Top ramen is accepted and liked in most urban areas. With Dark Fantasy Creations, we mastered the art of indulgence with signature recipes crafted by ITC Master Chefs with the delicious range of Dark Fantasy cookies at their core.These are inspired by premium ingredients that are used to create them. Started in 2003, Sunfeast offers a rich and nutritious range of biscuits across all major category of biscuits. The almonds add an extra measure of protein and fibre, so that health and taste go hand in hand. If you would like to add any further points, please mention them in the comment below. The company makes instant noodles under its brand Sunfeast which was launched in the year 2003 and manufactured biscuits. The article also covers top Sunfeast Dark Fantasy competitors and includes Sunfeast Dark Fantasy target market, segmentation, positioning & … One person found this helpful. The event was a Tier III-tournament with a prize money of USD 175,000 and was played on indoors greenset. In July 2003, ITC entered in Biscuits market with the Sunfeast it was Glucose, Marie and cream biscuits. ITC forayed into the biscuit market in 2003 and Sunfeast Dark Fantasy was launched in 2005. Product in the Marketing mix of Sunfeast. Sunfeast Price/Pricing Strategy: Below is the pricing strategy in Sunfeast marketing strategy: Sunfeast offers biscuits in all price ranges and caters to all segments of the market, be it the lower income group with its glucose biscuit offering, or … Read more. Naturally, distribution is not a problem for Sunfeast. Thus there are regularly new entrants and regional players who make a dent in the market share of Sunfeast. Let's stay in touch :), Your email address will not be published. With such a strong competition present, Sunfeast Yippee is finding it hard to establish itself in the noodles segment. Games Movies TV Video. I love writing about the latest in marketing & advertising. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, SWOT analysis of Tata Motors - Tata motors SWOT analysis, SWOT analysis of Bingo - Bingo SWOT analysis, SWOT analysis of McDonalds - McDonalds swot analysis, SWOT analysis of Nokia - Nokia SWOT analysis, SWOT analysis of Android - Android SWOT Analysis, Adidas SWOT analysis - SWOT analysis of Adidas, Dominos SWOT analysis - SWOT analysis of Dominos, Airtel SWOT analysis - SWOT analysis of Airtel, Accenture SWOT analysis - SWOT analysis of Accenture. It was only after four years, that ITC thought of taking the brand to the next level. The 2008 tournament in Mumbai, was to be held outdoors in the premises of Cricket Club of India, unlike the previous three editions. Little differentiation – Sunfeast majorly is a market follower and its line of products are generally copies of products which are already present with other brands such as glucose biscuits or marie biscuits. The portfolio is deep but not wide. Fourth largest biscuit brand – In the Indian market, Sunfeast is the fourth largest biscuit brand and is behind Parle, Britannia and Oreo. Similar brand drivers are needed by Sunfeast to have a higher brand positioning in the minds of the consumers. Sunfeast Farmlite Oats Biscuits- Now Oats are tasty with Almonds Oats contain a host of health benefits but are not so tasty when it comes to having them daily. Find here Sunfeast Biscuits wholesaler & Wholesale Dealers in India. Since then, Sunfeast biscuits have always stood for quality and are known for offering innovative and wholesome biscuits. Sunfeast Glucose Biscuits deliver the Natural Goodness of Wheat and is available in 100 gms, 75 gms and 19 gms priced at Rs. Brand essence-"Spread the Smile" Orange Marie and Butterscotch Cream biscuits Sunfeast Pasta Treat-2005 Sunfeast Yippee noodles-2010 Why into Biscuits market? Comment Report abuse. The big four biscuits brands in India are Parle, Britannia, Sunfeast and Priya Gold. SWOT analysis of Sunfeast Dark Fantasy analyses the brand/company with its strengths, weaknesses, opportunities & threats. The fourth edition of the  WTA Sunfeast Open, slated to be held in Kolkata from 6–12 October 2008, was shifted to Mumbai as the dates clash with the Durga Puja. The brand connotes to happiness, contentment, satisfaction and pleasure since its mascot Sunny and slogan spread the smile. Amazon Customer. This the product category which is used on daily basis by the consumers. In July 2003, ITC made a foray into the biscuits market by launching the Sunfeast range of biscuits. The demand is such that the entire cycle of product rotation at a retailer is fast. These are ideal not just for kids but for adults too. Sunfeast connotes happiness, contentment, satisfaction and pleasure. These biscuits very tasty and delicious biscuits .The Sunfeast are really good for health . Learn about our company, history, cookie factory, our ever-innovating Cookie Lab and the wide range of premium cookies that will make you go "Wow! Since its inception, the Dark fantasy range has worked really well in the market considering there are not many premium range of biscuits in Parle. Dark fantasy range of premium biscuits – In premium biscuits, Sunfeast has the dark fantasy range of biscuits for which they had a fantastic marketing campaign to portray the product as premium. Sunfeast is the biscuit arm of ITC limited and is manufactured in India and sold in several countries. Dark Fantasy Choco Fills has wowed the Indian consumer with its innovative centre-filled format and high-quality packaging. 3 and Re 1 respectively, targeting children between the age group 4 – 14 years and their mothers. Sunfeast biscuits have always stood for quality and are known for offering innovative and wholesome biscuits in India from ITC Group. ITC is strictly missing a cash cow for the sunfeast brand. Sunfeast. The company owns the Sunfeast brand of biscuits. Established in 2017, Suchi Enterprises (A Unit S. S. Properties) is wholesale trading a broad plethora of Sunfeast Biscuits, Sunfeast Noodles and much more.In their development process, we assure that only top notch food material is used along with ultra-modern machinery. Moreover there is indirect competition in this segment as well when people opt for some different form of snacks. Sub brand of Sunfeast Yippee – Sunfeast Yippee is the snacks segment concentrated brand which is known for Yippee noodles. Although the taste is good, the brand has not been able to make a major dent in the huge noodles market because of the presence of Maggi, Top Ramen, Chings and Knorr noodles. Deep pockets – Because Sunfeast comes from ITC, the brand has a lot of support in terms of revenue and it can increase its investment as much as it wants because the mother brand has deep pockets. High quality married with exciting innovations has helped drive this category. The fourth edition of the WTA Sunfeast Open, slated to be held in Kolkata from 6–12 October 2008, was shifted to Mumbai as the dates clash with the Durga Puja. Using the distribution assets – ITC has a lot of distribution advantage and Sunfeast can use this distribution to its own advantage by penetrating the small shop segment and replacing Parle G with Sunfeast brands. Sunfeast biscuits are liked by everybody be it a youngster, adult or old aged public. Similarly, it has a range of biscuits targeted towards mid tier and mass segment. Product portfolio expansion – The number 1 opportunity for Sunfeast is to increase the product portfolio and launch more biscuit variants especially in the mid tier segment where there is major chance for market penetration. New entrants and regional players – India is the number 1 biscuit consuming nation and hence biscuit manufacturers from across the globe have its eyes on India. ITC's Sunfeast tops in cream biscuits The Times of India - 04 Dec 2013 The slugfest for the numerouno position in the Rs 4,600-crore cream biscuit market has been on for a while now ever since new entrants like ITC and Cadbury joined the fray. Ltd. Director - Bob & Lola Agency - FCB Ulka. Buy Sunfeast Dark Fantasy & Sunfeast Dream Cream Online Good combination of Mid tier and Mass biscuits – Sunfeast has Glucose biscuits for the mass segments and also has a variant known as Sunfeast marie light. Here is a unique solution – oats biscuits filled with the goodness and taste of almonds. Sunfeast - Logopedia, the logo and branding site. The 2008 tournament in Mumbai, was to be held outdoors in the premises of Cricket Club of India, unlike the previous three editions. Dukes by Ravi Foods Pvt. Since 2008, the Sunfeast Open, has no longer been listed on the WTA calendar and hence has been cancelled after running into trouble regarding venues. Sunfeast has established its presence in the market of almost all the biscuit categories and has become an important player in the instant noodles and pasta segments.
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